Welcome to FrockTalk, the web’s only costume-based movie review site. The goal of Frocktalk is to shed light on the magnificent artistry of costume design in motion pictures. Reviews on this site are written by working costume designers in the entertainment industry – people who know, better than anyone, what it takes to make it all happen. The focus of FrockTalk is not to comment on the big flashy costume dramas, but to call attention to the seemingly ordinary costume design work in film that silently and persuasively moves the audience toward understanding the characters. Costume design for motion pictures is an art form that deserves more recognition than it usually gets. Fancy, pretty costumes do not always equal effective, appropriate costumes. The art of the costume is in letting the audience know who the character is, before the actor even has a chance to open his mouth. Read on, and enjoy. ** CAUTION: ALL REVIEWS CONTAIN SPOILERS! **

Milking the Cash Cow

Here is a fairly disturbing article from the NY Times for you.  It explains what is happening in our industry in terms of the deals being made for product placement.  Product placement is the process of using goods, brands, logos or identifiable products in a film in exchange for some kind of compensation (like free products or services, or a lump-sum of cash).    On one hand, product placement can be very helpful on a small film.  You don’t have the money to buy everything you need (let’s say, to outfit a football team), so you hook up with an athletic-gear company and they donate everything you need… in exchange for their logo being seen prominently in frame on the actors.  That’s fair.

What’s NOT fair (to anyone with even a speck of artistic integrity) is hiring a lawyer to rewrite a script in order to facilitate these deals.  I’ll be honest, this article made me want to barf – in solidarity with every writer, director and creative department head I have ever known.  It’s sad, kids.

READ THE ARTICLE HERE

— KMB

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